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Date : 2005-05-29

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Rating : 4.0

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Advertising Principles and Practice 7th Edition Pearson ~ Advertising Principles And Practice 7e is the only advertising textbook that emphasizes measuring advertising effectiveness Features For Introductory courses in Advertising offered in Marketing Journalism and Communication departments

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Advertising IMC Principles and Practice Student Value ~ 0134481682 9780134481685 Advertising IMC Principles and Practice Student Value Edition See the Best Books of 2019 Browse the Amazon editors picks for the Best Books of 2019 featuring our favorite reads in more than a dozen categories Enter your mobile number or email address below and well send you a link to download the free Kindle

9780131465602 Advertising Principles and Practice 7th ~ About this title For Introductory courses in Advertising offered in Marketing Journalism and Communication departments Advertising Principles And Practice 7e is the only advertising textbook that emphasizes measuring advertising effectiveness synopsis may belong to another edition of this title

Advertising Principles and Practice 7th edition ~ Advertising Principles And Practice 7e is the only advertising textbook that emphasizes measuring advertising effectiveness

9780131465602 Advertising Principles and Practice 7th ~ Advertising Principles and Practice 7th Edition by William D Wells Sandra Moriarty John Burnett Prentice Hall Hardcover GOOD Spine creases wear to binding and pages from reading May contain limited notes underlining or highlighting that does affect the text Possible ex library copy that’ll have the markings and stickers associated from the library

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Advertising IMC Principles and Practice Student Value ~ For introductory courses in advertising An accessible wellwritten and studentfriendly approach to advertising Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible wellwritten approach